Value proposition design

Description:

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

subjects: Quality control,  Management,  Business planning,  Customer services,  Production management,  Customer relations,  Strategic planning,  Serveis d'atenció al client,  Planificació empresarial,  Direcció d'empreses,  Customer services--management,  Production management--quality control,  Business & economics--quality control,  Kundenorientierung,  Produktentwicklung,  Dienstleistungsangebot,  Produktgestaltung,  Hf5415.5 .o87 2014,  658.4012,  BUSINESS & ECONOMICS