An edition of The dog merchants (2016)
The dog merchants
inside the big business of breeders, pet stores, and rescuers
By Kim Kavin
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Publish Date
2016
Publisher
-
Language
eng
Pages
304
Description:
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
subjects: Dog industry, Dog rescue, Dog breeders, Pet shops, Dog breeds, Dogs, breeding, Animal industry