

An edition of How to develop a strategic marketing plan (1999)
a step by step guide
By Norton Paley
Publish Date
2000
Publisher
St. Lucie Press
Language
eng
Pages
390
Description:
subjects: Marketing, Planning, Decision making, BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, Strategic planning, Prise de décision, Marketing stratégique, Planification stratégique, Planification, Planejamento estratégico