An edition of Black ops advertising (2016)

Black ops advertising

native ads, content marketing, and the covert world of the digital sell

By Mara Einstein

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Publish Date

2016

Publisher

Language

eng

Pages

244

Description:

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

subjects: Subliminal advertising, Viral marketing, History, Internet advertising, Advertising, Advertising, history, New York Times reviewed, SOCIAL SCIENCE, Media Studies