An edition of Practical Google Analytics and Google Tag Manager for developers (2015)
Practical Google Analytics and Google Tag Manager for developers
By Weber, Jonathan (Data evangelist at LunaMetrics)
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Publish Date
2015
Publisher
Apress
Language
eng
Pages
269
Description:
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools.
subjects: Google Analytics, Web usage mining, Computer programs, Data mining