An edition of Advertising and multilingual repertoires (2016)
Advertising and multilingual repertoires
from linguistic resources to patterns of response
By Marco Santello
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Publish Date
2016
Publisher
Routledge
Language
eng
Pages
90
Description:
subjects: Communication in marketing, Multiculturalism in advertising, Language, Multilingualism, Intercultural communication, Economic aspects, Advertising, Linguistics, Commerce, Germanic languages, Variation, Standardization, Dialects, Germanic philology, German language, Langues germaniques, Normalisation, Dialectes, Philologie germanique, Allemand (Langue), FOREIGN LANGUAGE STUDY, Yiddish, LANGUAGE ARTS & DISCIPLINES