An edition of Marketing across cultures (1996)
Marketing across cultures
By Jean-Claude Usunier
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Publish Date
2000
Publisher
Financial Times Prentice Hall
Language
eng
Pages
589
Description:
subjects: Export marketing, Social aspects of Export marketing, Social aspects of International business enterprises, Social aspects, International business enterprises, Cross-cultural studies, Intercultural communication, Marchés d'exportation, Aspect social, Entreprises multinationales, Internationale marketing, Communication interculturelle, Interculturele communicatie, Export marketing--social aspects, International business enterprises--social aspects, Hf1416 .u85 1996, 658.8/48