

An edition of Malcolm McDonald on Value Propositions (2018)
How to Develop Them, How to Quantify Them
By Malcolm McDonald,Grant Oliver
Publish Date
2018
Publisher
Kogan Page, Limited
Language
eng
Pages
256
Description:
subjects: Corporate image, Value, Marketing, Customer relations, General, Entrepreneurship, Business & economics -> management -> international business, Business & economics -> management -> international marketing, Business & economics -> management -> entrepreneurship, Profacad hyb r/tier 1/gbp200/usd270