Way Too Cool

Description:

'Way Too Cool' constitutes a significant and entirely original intervention into the literature on neoliberalism and biopolitics. With keen, deliberate intellectual insight and daring, Winnubst elevates the discussion of cool to its rightful place in the pantheon of critical theory, highlighting aspects of popular culture and its impact on mainstream thought.

subjects: Advertising,  Liberalism,  United states, race relations,  Commerce,  Race relations,  Minorities in advertising,  Neoliberalism,  Commodification,  History,  Social aspects