An edition of Ratings analysis (1991)
Ratings Analysis
The Theory and Practice of Audience Research (Lea's Communication Series)
By James G. Webster,Patricia F. Phalen,Lawrence W. Lichty
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Publish Date
December 1999
Publisher
Lawrence Erlbaum Associates
Language
eng
Pages
293
Description:
subjects: Rating, Radio programs, Television viewers, Television, Luisteronderzoek, Kijkersonderzoek, Methodology, Radio audiences, Television programs, Emissions, Methodologie, Telespectateurs, Radio, Auditeurs, Cote d'ecoute, Marketing research, Audiences, TECHNOLOGY & ENGINEERING
Places: Etats-Unis