The Korean Wave

Description:

The rise in popularity of South Korean entertainment and culture, known as the Korean Wave, began and has been promoted as an official policy of the Korean government to revive the country's economy. As such, popular culture products such as K-pop and K-drama are tailored to appeal to the widest possible audience beyond national and regional boundaries. This study of the appeal of Korean popular culture examines cultural production and consumption, hybrid culture, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity, among other topics.

subjects: Popular culture, asia,  Mass media and culture,  Industries, asia,  Korea, civilization,  Popular culture,  Cultural industries,  Civilization,  Culture populaire,  Médias et culture,  Industries culturelles,  Civilisation,  POLITICAL SCIENCE,  Public Policy,  Cultural Policy,  SOCIAL SCIENCE,  Anthropology,  Cultural,  Populärkultur,  Massmedia och kultur