An edition of Rethinking Place Branding (2014)
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
By Mihalis Kavaratzis,Gary Warnaby,Gregory John Ashworth
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Publish Date
2014
Publisher
Springer
Language
eng
Pages
260
Description:
subjects: Brand name products, General, Urban & regional, City planning & urban development, Business & economics -> marketing -> principles of marketing, Business & economics -> economics -> urban economics, Social sciences -> political science -> public policy, Professional, career & trade -> architecture -> general architecture & design, Sc513000, Scw49000, Scj15000, Sck14000, Suco41169, 3339, 4667, 3857, 5599, 2900