Focus groups

Description:

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.

subjects: Focused group interviewing,  Methodology,  Social sciences,  Research Design,  Gruppe,  Methods,  Interviewing,  Groepsinterviews,  Focus Groups,  Recherche évaluative (Programmes d'action sociale),  Evaluationsforschung,  Sociology, methodology,  Interviewing in sociology,  Social sciences, methodology,  Evaluation research (social action programs),  Social sciences--methodology,  Social sciences--methods,  H61.28 .k78 2009,  H 61.28 k78f 2009,  361.6/1068