An edition of Marketing in management (1995)
Marketing in Management
Basic Principles
By Mike Worsam,D. Berkeley Wright
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Publish Date
August 1995
Publisher
Trans-Atlantic Publications
Language
eng
Pages
594
Description:
Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issues.
subjects: Marketing, Management, Marketingmix