Services Marketing

An edition of Services Marketing (2008)

Services Marketing

Integrating Customer Focus Across the Firm

By Kavanagh

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Publish Date

2008

Publisher

McGraw-Hill Education

Language

eng

Pages

576

Description:

subjects: Service industries, Customer services, Marketing, Pulmonary & thoracic medicine, Diagnosis, Allied health & medical -> medical -> diagnosis, Allied health & medical -> medical -> pulmonary & thoracic medicine