An edition of Sports Marketing and the Psychology of Marketing Communication (2004)

Sports Marketing and the Psychology of Marketing Communication (Advertising & Consumer Psychology)

By Chris Riley,Lynn R. Kahle

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Publish Date

July 2005

Publisher

Lawrence Erlbaum Associates

Language

eng

Pages

408

Description:

subjects: Sports, united states, Sports, marketing, Sports, psychological aspects, Communication in marketing, Sports, Marketing, Psychological aspects, BUSINESS & ECONOMICS, Industries, General, Communication en marketing