Shopper Marketing
An edition of Shopper Marketing (2014)
Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
By Daniel J. Flint,Chris Hoyt,Nancy Swift
Publish Date
2014
Publisher
Pearson Higher Education & Professional Group
Language
eng
Pages
288
Description:
subjects: Marketing, Retail trade, Advertising, Point-of-sale, Consumers, Decision making, Shopping