New Brand Spirit
An edition of New Brand Spirit (2013)
How Communicating Sustainability Builds Brands, Reputations and Profits
By Christian Conrad,Marjorie Ellis Thompson
Publish Date
2016
Publisher
Taylor & Francis Group
Language
eng
Pages
350
Description:
subjects: Social responsibility of business, Business communication, Social marketing, Sustainable development, Social aspects, Marketing social, Entreprises, Responsabilité sociale, Développement durable, Aspect social