Behavioral Economics
An edition of Behavioral Economics (2018)
The Basics
By Philip Corr,Anke Plagnol
Publish Date
2023
Publisher
Routledge, Chapman & Hall, Incorporated
Language
eng
Pages
250
Description:
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--