Cover of Marketing Communications

An edition of Marketing Communications (2005)

Marketing Communications

By John R. Rossiter,Steven Bellman

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Publish Date

March 31, 2005

Publisher

Prentice Hall,Pearson-Prentice Hall

Language

eng

Pages

500

Description:

subjects: Marketing, Communication in marketing, Positioning (Advertising), Communicatie, Kommunikationspolitik, Marktkommunikation, Unternehmen, Werbekampagne