Presidential Campaigns in the Age of Social Media

Description:

"This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns"--

subjects: Clinton, bill, 1946-,  Trump, donald, 1946-,  Presidents, united states, election, 1992,  Presidents, united states, election, 1996,  Presidents, united states, election, 2016,  Communication in politics,  Political campaigns,  Social media,  Mass media, political aspects,  Presidents,  Election,  Technological innovations,  Mass media,  Political aspects