Fuzzy optimization and multi-criteria decision making in digital marketing

Description:

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--

subjects: Mathematical models,  Decision making,  Telemarketing,  Data envelopment analysis,  Multiple criteria decision making,  Decision making, mathematical models,  Linear programming,  Decision Support Techniques,  Télémarketing,  Décision multicritère,  Prise de décision,  Modèles mathématiques,  BUSINESS & ECONOMICS,  Industrial Management,  Management,  Management Science,  Organizational Behavior