Tomeki

Developing strategic business models and competitive advantage in the digital sector

Developing strategic business models and competitive advantage in the digital sector

By Nabyla Daidj

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Publish Date

2015

Publisher

Business Science Reference

Language

eng

Pages

377

Description:

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--