Weighted-additive versus reference-dependent models of bundle evaluation

An edition of Weighted-additive versus reference-dependent models of bundle evaluation (2014)

Weighted-additive versus reference-dependent models of bundle evaluation

evidence from discount framing on product bundles with surcharges

By Arvind Sahay

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Publish Date

2014

Publisher

Indian Institute of Management

Language

eng

Pages

Description:

subjects: Bundling (Marketing), Delivered pricing