Internet mercenaries and viral marketing

the case of Chinese social media

By Mei Wu

0 (0 Ratings)

0 Want to read0 Currently reading0 Have read

Publish Date

2014

Publisher

Business Science Reference, an imprint of IGI Global

Language

eng

Pages

314

Description:

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

subjects: Marketing, Viral marketing, Social media, Internet, Public relations, Marketing, social aspects, China, social conditions, Internet marketing

Places: China