

An edition of Advertising and reality (2012)
a global study of representation and content
By Amir Hetsroni
Publish Date
2012
Publisher
Continuum International Publishing Group
Language
eng
Pages
275
Description:
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover.