Handbook of Research on Transmedia Storytelling and Narrative Strategies

Description:

"This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience"--

subjects: Narration (rhetoric),  Storytelling,  Storytelling in mass media,  Digital storytelling