An edition of Questionnaire Design (2004)
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
By Ian Brace
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Publish Date
2015
Publisher
Kogan Page, Limited
Language
eng
Pages
293
Description:
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--Jacket.