Cover of Consumer Insights

An edition of Consumer Insights (2011)

Consumer Insights

Findings from Behavioral Research

By Joseph W. Alba Editor

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Publish Date

Oct 01, 2011

Publisher

Marketing Science Institute

Language

-

Pages

140

Description:

subjects: Advertising, Research, Consumer behavior, Marketing research, Comportamiento del consumidor, Mercadeo, Aspectos psicológicos, Motivación, Verbraucherverhalten, Verhaltensforschung