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Strategic Sport Communication

Strategic Sport Communication

Traditional and Transmedia Strategies for a Global Sports Market

By W. Timothy Coombs,Jennifer L. Harker

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Publish Date

2021

Publisher

Taylor & Francis Group

Language

eng

Pages

172

Description:

subjects: Communication in sports,  Mass media and sports,  Sports and globalization,  Sports,  Marketing,  Communication dans les sports,  Médias et sports,  Sports et mondialisation,  BUSINESS & ECONOMICS / Public Relations,  SPORTS & RECREATION / General,  Sport,  Communicatie