Sensory Marketing

An edition of Sensory Marketing (2009)

Sensory Marketing

Theoretical and Empirical Grounds

By Bertil Hultén

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Publish Date

2015

Publisher

Taylor & Francis Group

Language

eng

Pages

404

Description:

subjects: Marketing, Consumer behavior, Senses and sensation, Consommateurs, Comportement, Sens et sensations, Sensation, Senses, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior