Costing the earth

Description:

In Costing the Earth, Frances Cairncross shows the ways in which government can and must create the right conditions for businesses to develop environmentally sound practices and products. Covering issues such as water pollution, the greenhouse effect, and the destruction of the rain forests in a global context, the author shows how governments can design environmental policies that spur industry to innovate. Using economically based arguments, she demonstrates how the needs of industry must go hand in hand with those of ecology.

subjects: Aspectos sociales,  Mercadotecnia ecológica,  Marketing,  Responsabilidad social de los negocios,  Green marketing,  Social aspects,  Política ambiental,  Environmental policy,  Social responsibility of business,  Social aspects of Marketing,  Mercadotecnia,  Marketing, social aspects,  Environmental protection,  International cooperation,  Political aspects,  Economic aspects