An edition of The interactive corporation (1997)
The interactive corporation
using interactive media and intranets to enhance business performance
By Roger L. Fetterman
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Publish Date
1997
Publisher
Random House
Language
eng
Pages
276
Description:
The Interactive Corporation is organized for you to have quick to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, Allied Signal, Booz-Allen & Hamilton, Kaiser Permanente, and The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations. The author analyzes the benefits of using interactive media.