An edition of How Asian brands soar (2016)
Lessons from World's Top Asian Cases
By Chŏng-gu Kim,Myung-Soo Lee,Mina Jun,Miyea Kim,Jeongsoo Han
Publish Date
2016
Publisher
Independently Published
Language
eng
Pages
204
Description:
subjects: Brand name products, Case studies, Branding (Marketing), International Competition, Asian Corporations, Management, Business planning, Success in business
Places: Asia