Cover of Convergence marketing

An edition of Convergence marketing (2001)

Convergence marketing

strategies for reaching the new hybrid consumer

By Yoram Wind,Vijay Mahajan

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Publish Date

2002

Publisher

Financial Times Prentice Hall

Language

eng

Pages

343

Description:

subjects: Marketing, Consumer behavior, Communication in marketing, Internet marketing, Marketing sur Internet, Consommateurs, Comportement, Communication en marketing