Global Marketing Strategies for the Promotion of Luxury Goods

An edition of Global Marketing Strategies for the Promotion of Luxury Goods (2016)

Global Marketing Strategies for the Promotion of Luxury Goods

By Fabrizio Mosca,Rosalia Gallo

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Publish Date

2016

Publisher

IGI Global

Language

eng

Pages

Description:

subjects: Luxury, Consumers, Luxury goods industry, Luxuries, Marketing, Affluent consumers