Cover of Customer Loyalty Programmes and Clubs

An edition of Customer Loyalty Programmes and Clubs (2002)

Customer Loyalty Programmes and Clubs

By Stephan A. Butscher

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Publish Date

February 2002

Publisher

Gower Publishing Company

Language

eng

Pages

223

Description:

subjects: Customer relations, Customer clubs, Customer loyalty programs, Marketing, Clubs de gros (Marketing), Fidélisation, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior