An edition of The End of Detroit (2003)
The End of Detroit
How the Big Three Lost Their Grip on the American Car Market
By Micheline Maynard
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Publish Date
September 21, 2004
Publisher
Currency
Language
eng
Pages
352
Description:
Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.