An edition of Taken for a ride (2001)
Taken for a ride
how Daimler-Benz drove off with Chrysler
By Bill Vlasic,Bradley A. Stertz
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Publish Date
2001
Publisher
HarperBusiness,Collins
Language
eng
Pages
432
Description:
"Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an American industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath."--BOOK JACKET.