

An edition of Global Strategic Management (2002)
By Philippe Lasserre
Publish Date
2008
Publisher
Palgrave Macmillan
Language
eng
Pages
400
Description:
"The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.
subjects: Economic aspects, Economic aspects of Globalization, Globalization, International business enterprises, Management, Strategic planning, Entreprises multinationales, Gestion, Planification stratégique, Mondialisation, Globalisierung, Internationales Management, Multinationales Unternehmen, Strategisches Management