Essentials of Health Care Marketing

Description:

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

subjects: Medical care,  Marketing,  Marketing of Health Services,  Gezondheidszorg,  Services de santé,  Medical care, marketing,  Public health,  Medical care--marketing,  Ra410.56 .b46 1996,  1996 a-317,  W 74.1 b513e 1996,  362.1/068/8