Cover of Strategic Marketing Channel Management

An edition of Strategic Marketing Channel Management (1992)

Strategic marketing channel management

By Donald J. Bowersox

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Publish Date

1992

Publisher

McGraw-Hill

Language

eng

Pages

516

Description:

subjects: Business logistics, Marketing channels, Management, Physical distribution of goods, Distributiekanalen, Marketing, Distribution (Économie politique), Logistique (Organisation), Circuits de distribution, Gestion, Vertikales Marketing, Strategisch management