Giants of Enterprise

Description:

Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.

subjects: Biography,  Case studies,  Businessmen,  Big business,  Executives,  Capitalists and financiers,  Entrepreneurship,  Business,  Nonfiction,  Cas, Études de,  Chefs d'entreprise,  Biographies,  Entrepreneuriat,  Capitalistes et financiers,  Ondernemers,  Grandes entreprises,  Hommes d'affaires,  Businesspeople, biography

Places: United States