Tomeki
Cover of Powerplay

Powerplay

Toys As Popular Culture

By Dan Fleming

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Publish Date

March 1997

Publisher

Manchester Univ Pr

Language

eng

Pages

223

Description:

In an increasingly global media culture, toys are both consumer products and playthings, revealing a complex relation between capitalist economics on the one hand and child psychology on the other. Dan Fleming's provocative and wide-ranging analysis challenges accepted orthodoxies on the gendered and cultural meanings of toys. He argues that today's toys have the suppressed capacity to escape the very stereotypes of gender and power which they apparently produce.