An edition of Inside the Tornado (1995)
Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge
By Geoffrey A. Moore
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6 Want to read1 Currently reading0 Have read
Publish Date
July 1, 1999
Publisher
HarperBusiness
Language
eng
Pages
244
Description:
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.