Crossing the chasm

Description:

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

subjects: Marketing,  Selling,  High technology,  High technology industries,  Technology,  Technological innovations,  Business,  Nonfiction,  Innovations,  Technologie de pointe,  Vente,  Hoogwaardige technologie,  Produits de haute technologie,  Verkooptechnieken,  Technologie,  Industries de pointe,  Engineering: general,  Investments,  Spitzentechnologie