An edition of Event studies (2007)
theory, research and policy for planned events
By Donald Getz
Publish Date
2007
Publisher
Elsevier / Butterworth-Heinemann
Language
eng
Pages
442
Description:
subjects: Philosophy, Management, Special events industry, Special events, Events, Stocks, prices, Veranstaltung, Event-Marketing, Erlebnis, Fremdenverkehr