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Radical E

from GE to Enron-- lessons on how to rule the Web

By Joel Kurtzman

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Publish Date

2001

Publisher

Wiley

Language

eng

Pages

219

Description:

"Authors Joel Kurtzman and Glenn Rifkin have put together a "best practices" approach to help you turn your company into an Internet powerhouse. Rather than offering academic platitudes and theoretical jargon, Kurtzman and Rifkin focus on the transformation taking place inside real companies with real corporate battlefields to cross. Their diverse and electric list of cases, which includes GM, Enron, GE Plastics, Nortel Networks, Southwest Airlines, Staples, Progressive Corporation, and Victoria's Secret, shows how these distinct players from many industries have surged ahead of the competition and are demonstrating extraordinary results online."--BOOK JACKET.