An edition of TM (2000)
TM, Trademarks Designed by Chermayeff & Geismar
By Ivan Chermayeff,Chermayeff Geismer Inc,Geismar Inc.
0 (0 Ratings)
8 Want to read0 Currently reading0 Have read
8 Want to read0 Currently reading0 Have read
Publish Date
October 1, 2000
Publisher
Princeton Architectural Press
Language
eng
Pages
247
Description:
"From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.