Building multilevel global brands

Description:

Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses. They give their views on building multi-level global brands, the vital importance of image, and American vs. European business theory.

subjects: Inteviews,  Interviews,  History,  International business enterprises,  Case studies,  Management,  Chief executive officers,  Biographical television programs,  Swatch AG,  Gucci (Firm)

People: Nicolas Hayek,  Domenico De Sole